Data Protection Notice

Data protection policy for Ferdinand Gross GmbH & Co. KG

Welcome to Ferdinand Gross GmbH & Co. KG!

Thank you for your interest in our online presence and our company.
We value your privacy and endeavour to safeguard your personal data. Please read the information below to ensure that you are fully informed about the collection, processing and use of your personal data on our websites.

1. Person responsible for the processing of personal data

Your data is processed in the name and on behalf of 

Ferdinand Gross GmbH & Co. KG
Daimlerstraße 8
70771 Leinfelden-Echterdingen.

Responsible persons and Managing Directors are Thomas Erb and Gerald Hering.

You can reach our data protection officers either via the above mentioned postal address or by email to

2. Data collection for system internal and statistical purposes
Your internet browser, for example, the date and time of access, the URL of the referring website, called files, amount of data sent, browser type and version, operating system, as well as your IP address. This data is stored separately from other data that you enter when using our internet presence. It is not possible for this data to be assigned to a specific person. The data is logged to ensure system security and is only used to improve functionality, content and the attractiveness of the website and is subsequently deleted. This data will not be combined with data from other data sources.

3. Collection and processing of personal data
Personal data is only collected and processed if you provide it yourself on our website. This is possible in the following ways:

  • When registering for our newsletter or the customer magazine
  • When using the web shop
  • When using our FALCON system
  • When using our supplier portal (Lieferantenportal, LAP)
  • When using the B2B function
  • When contacting us via our contact form

Which personal data is transmitted to us in this way depends on the relevant entry form used to make contact.

The personal data you enter is collected and stored for the following internal uses listed and for in-house purposes:

  • For electronic delivery of newsletters or the customer magazine
  • To process orders for the items you bought from our web shop
  • To transfer of information for KANBAN control to the users we have registered. For the user system, we require you to provide a user name, a password, your first name/last name, email address and a phone number, as well as the assigned permissions.
  • To consider your offers in our supplier portal for registered suppliers. We require your email address for registration.
  • To exchange data in our B2B function. For the use of the B2B function, we assign you a user name and generate a password.
  • For individual communication with you

We may arrange disclosure to one or more order processors, for example service providers or companies affiliated with us, which will also only use the personal information exclusively for internal use attributable to us.

3.1 Legal basis for the processing of your data
The legality (legal basis) for the processing of your data is obtained by your consent (as per article 6 para 1 lit. a GDPR) or for the performance of a contract or pre-contractual measures (as per article 6 para 1 lit b GDPR).

We save your data for the duration of the validity of your consent or until the fulfilment of its purpose. Subsequently, this data is deleted as long as there are no other legal obligations for further storage of data.

4. Transmission of data
The transmission of all data entered in the forms is encrypted.

Your personal data is only passed on to third parties with your consent, unless there is a legal obligation for us to do so or to protect the rights, property and safety of Ferdinand Gross GmbH & Co. KG.

If external service providers come into contact with personal data, we request obligatory legal, technical as well as organisational measures to maintain data protection.

5. Cookies
Among other things, our website uses so-called “cookies” which are used to make our internet presence generally more user friendly, more effective as well as safer. The information from the cookies are not used to identify the visitors of the web pages or to combine these with personal data.

Cookies enable us to measure the frequency of page views and general navigation. Cookies are small text files stored in your computer system. We would like to point out that some of these cookies are transferred from our server to your computer system, whilst some of these are so-called "session cookies". "Session cookies" are characterised by the fact that they are automatically deleted from your hard drive after the browser session. Other cookies remain on your computer system and allow us to recognise your computer system when you visit us again (so-called permanent cookies). You can always refuse cookies if your browser allows this. In some areas of our website, switching off cookies may lead to restrictions in the functionality of our digital content.

6. Use of Google Analytics
Our website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Please note that this website uses Google Analytics with the extension of IP anonymity and therefore IP addresses are only used in shortened versions to rule out the possible of a direct personal reference.
Google Analytics uses so-called "cookies" which are text files placed on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is generally transmitted to and stored on a Google server in the United States. Google will use this information to evaluate your use of the website, to compile reports on website activities for the website operator and to provide other associated services connected to the use of the website and the internet. Google may also pass this information on to third parties in so far as this is required by law or if third parties process the data on Google's behalf. Google will not under any circumstances associate your IP address with any other data held by Google. You may refuse the installation of cookies by selecting the appropriate settings in your browser; however, please note that if you do so, you may not be able to use the full functionality of this website. By using this website, you agree that the data that Google collects about you may be processed as described above and for the purpose described above. The permission to collect and store data may be revoked at any time with future effect. The contact address for registering your opposition can be found in our company information. Alternatively, you can use the opt-out add-on by Google Analytics ( if it is available for your browser.
Please visit the website to get an overview of how Google uses the data.

7. Use of Facebook plug-ins
Our website integrates so-called social plug-ins from the social network (hereafter "Facebook"). is a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

Every time that you visit one of the websites that forms part of our online presence through such a plug-in, the plug-in causes the browser you are using to load and display the visual representation of the plug-in from the Facebook servers. This process informs the Facebook server which of the websites you have visited within our online presence.

If you are a member of Facebook and are logged in while visiting our website, Facebook recognises which particular webpage you have visited using information sent by the plug-in and aligns this information with your personal Facebook account. By interacting with a plug-in, for example by clicking the "Like" button or leaving a comment, this information is transmitted directly to Facebook and stored there. In addition, the information that you have visited our website will be transmitted to Facebook, regardless of whether you activate one of the plug-ins or not.

In order to prevent the transmission and storage of data about you and your surfing behaviour by Facebook, please log out of Facebook before you visit our website. You can find more information on the collection and use of data by Facebook, your rights regarding this as well as the setting options to protect your privacy in Facebook’s data protection policies.

8. Use of Google AdWords Conversion Tracking
We use the Google AdWords online advertising programme and its Conversion Tracking feature. Google Conversion Tracking is an analytical service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google“). When you click on an ad delivered by Google, a cookie for conversion tracking is stored on your computer. These cookies expire in 30 days and do not contain personal data and therefore cannot be used for personal identification.

If you visit certain pages within our website and the cookie has not yet expired, we and Google can recognise that you have clicked the advert and have been directed to that page. Each Google AdWords advertiser has a different cookie. There is therefore no way for cookies to be tracked through the websites of advertisers.

The information gathered by this conversion cookie helps to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Here, customers can find out the total number of users who have clicked on their advert and were directed to the page using the conversion tracking tag. However, advertisers do not obtain any information that can be used to personally identify users.

If you do not want to participate in tracking, you can block the installation of cookies by selecting the appropriate settings in your browser (disable option). In doing so, you will not be included in the conversion tracking statistics. You can find more detailed information and Google's Privacy Policy at:,

9. Use of Google AJAX Search API
Our pages load a Java-Script Code by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereafter: Google) to make the Google search function usable on our website. If you have JavaScript enabled in your browser and have not installed a JavaScript blocker, your browser may transmit personal data to Google. We do not know what data Google links to the data received and for what purposes Google uses this data. To prevent the execution of JavaScript code by Google in its entirety, you can install a JavaScript blocker for your browser.

10. Data processing by YouTube
Our website includes so-called embedding of videos on YouTube. From our side, we only enable the connection to YouTube. YouTube is a service provided by Google Inc. For more information on the purpose and scope of data collection by Google, as well as your rights, and settings options to protect yourself as a YouTube customer, please refer to the YouTube data protection policies

11. Links to other websites
Our online presence contains links to other websites.

We have no influence on whether the operators of these websites are complying with data protection regulations. As a service provider, we are responsible for our own content according to the law. Links to content already provided by other providers have to be distinguished from our own content. We do not assume any responsibility for external contents which are provided through links and do not adopt their contents as our own.
For illegal, incorrect or incomplete content and particularly for damages resulting from the use or non-use of such information, liability lies solely with the provider of the site to which reference was made.

12. Your rights to your personal data
According to the General Data Protection Regulation, you have a right to free information about your stored personal data, and, if applicable, the right to request a correction, blocking or deletion of such data. Should we have to comply with legal storage obligations, we will restrict your data for further processing so that it can no longer be used for the purposes mentioned above.

You also have the right to obtain your personal data stored on our servers in an electronic format.
You can object to the consent for the storage and processing of your saved data at any time. In this case, we will immediately delete the data you have saved or restrict the processing of data that cannot be deleted due to legal requirements.

Please contact us with your concerns (see contact details below).

Should you believe that your data is not being processed at Ferdinand Gross GmbH & Co. KG in line with the applicable data protection laws, then you have the right to appeal with a data protection supervisory authority of your choice.

13. Data security
In all cases, your personal data is transmitted over the Internet in encrypted form using SSL.

Using technical and organisational measures, we secure our website and other systems against the loss, destruction, access, modification or processing of your data by unauthorised persons. Our security procedures are continually enhanced as new technology develops.

Access to your customer account is only possible after entering your personal password. You should keep your access information confidential and close the browser window when you have finished your session with us, especially if you share your computer with others.

14. Safety instructions
Please keep in mind that existing data protection provisions as well as the handling of data protection (e.g. at Google) is subject to change. Therefore, it is advisable to keep informed about any changes in the law.

In general, the confidentiality of emails and other forms of electronic communications on the internet cannot be fully ensured.

15. Further information and contacts
If you have any further questions, please contact us. For any questions about your personal data, for enquiries, corrections, limitations or deletion of data as well as to revoke consent you had previously given, please contact:

Ferdinand Gross GmbH & Co. KG
Daimlerstraße 8
70771 Leinfelden-Echterdingen
Phone: +49 711 1604 – 0
Fax: +49 711 1604 – 2609

Data protection officer:

Download data protection policy (PDF)